This is SICK. So this Swedish Toys R Us decided to reverse all its gender roles (or at least make them neutral) in its advertising this christmas to show that their products are marketable to all children. This approach was widely appreciated by Swedish consumers beacuse it reflected Sweden's current views on gender roles and such. There's pictures and stuff, it's pretty cool.
http://www.huffingtonpost.com/2012/11/27/swedish-toys-r-us-catalog-gender-stereotypes_n_2198045.html
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